Visa and Mid Valley Megamall Promotes Contactless Payments with “Amazing Wave & Win” promotion


Visa and Mid Valley Megamall today launched the Visa payWave “Amazing Wave & Win” campaign aimed at promoting contactless payment technology among shoppers as well as highlighting the Mid Valley merchants that offer the Visa payWave facility.

The Visa payWave “Amazing Wave & Win” promotion booth, located at East Entrance Atrium will run from 6 to 19 April 2015 and from 20 April till 3 May 2015, it will be at 3rd Centre South Area, Third Floor. Shoppers will be able to experience the speed and convenience of Visa’s contactless payment technology – Visa payWave and win a gift when they come by the booth.

With no spending required, shoppers can head down to the Visa payWave booth and register their details with any  Visa Ambassadors to win a gift. Throughout the 28 days, Visa will be giving out more than 10,000 gifts to shoppers.

In addition, shoppers who “wave” a minimum of RM50 with their Visa payWave cards at selected merchants in Midvalley Megamall are entitled to redeem GSC Movie tickets at the Visa payWave “Amazing Wave and Win” booth.

“Consumer payment preferences have evolved over the years. Besides moving to cashless, consumers increasingly want to make payments in a faster and more convenient way. Through this promotion, we hope to educate more consumers about the benefits of Visa payWave. They no longer need to spend time waiting at the checkout counters or fumble for cash. They simply need to wave their Visa payWave cards to complete their transaction, with no signatures required for purchases below RM250,” said Ng Kong Boon, Visa Country Manager for Malaysia.

“Contactless payments are also beneficial to the merchants today, as it increases productivity and reduces queues at the checkout counters.  Today, Visa’s payWave contactless technology has grown tremendously in Malaysia, with over 1.5 million Visa payWave cards in issuance. The payment volume for Visa payWave cards as of December 2014 has grown over 300 per cent year-on-year and the number of transactions have increased by 100 per cent in the same period,” he added.

Merchants that have installed Visa payWave readers in Malaysia include AEON, AEON Big, Chatime, Coffee Bean, Jaya Grocer, Krispy Kreme, Mydin, Radio Shack, GSC Cinemas, KLIA Express, Sogo and more will be rolled out this year.


About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit, and @VisaNews.