It is a common current practice for credit card issuers to focus on competitor benchmarking while creating credit card value propositions. This can lead to commoditization of product offerings.
In this white paper, you will discover that understanding the deeper psychological needs of consumers can lead to better product offerings as well as a streamlined and narrower portfolio of products. Visa Performance Solutions tools can help guide your product strategy and design, positioning, insights and messaging using insights from the value driver system.
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