How Visa helped Chime
Since establishing trust was a critical element for Chime’s approach to banking, they needed a way to build it from the customer’s first interaction.
In working with Visa’s research team, Chime saw first-hand how important Visa’s brand premium was to consumers in the USA. When offered a choice, consumers picked Visa twice as often as the competition.1 Chime’s people-first approach meant ensuring flexibility for members with how and where they spend their money. With Visa’s wide acceptance, Chime knew this partnership could protect this standard.