What is Visa Offers eXchange (VOX)?
VOX allows you to set up your offers using flexible offer constructs, which are then communicated to customers through their Issuers.
Replace generic, one-size-fits-all promotions with targeted offers, so you can:
Visa Offers eXchange supports flexible offer constructs:
Visa Offers eXchange can support different offer constructs from broad one-for-all to specific actions. You can also choose for different customer segments (New, Loyal, Lapsed) or for repeat spend.
- Catchall – Earn 10% cashback on all spends
- Spend tiered – Spend $100 get $10 cashback
- Frequency – Spend N times and get 20% cashback on your Nth purchase
- New customers – Get 20% cashback on your first purchase
- Online – Get 10% cashback for all online purchases
- Lapsed customers – Get 15% cashback
- Hot deals – spend in next 24hrs and save 20%
Visa Offers eXchange allows you to provide:
Make multiple offers available to a wider market reach, through just one engagement with VOX.
Flexible Offer Constructs
Make use of VOX’s flexible offer constructs to achieve your business objectives and drive desired consumer behaviours.
Target particular cardholder segments to avoid general revenue cannibalisation.
Increase the likelihood of your offers being utilised through personalised offer delivery.
With inbuilt statement credit functionality, Visa delivers the reward on your behalf.
Campaign Data Insights
Track the campaign impact such as number of offer redemptions and cashback amount.
Targeted offers result in...
higher spend per transaction
– a leading coffee retailer*
higher average ticket value
– a pharmacy*
increase in customer loyalty
– a grocery retailer*
Experience a future powered by
smarter, data-driven customer
To learn more about Visa Offers eXchange, click the button below to get in
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i. Returns reflective of selected card-linked offer programs, and are indicative for discussion purposes only